PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information
about your device, including information about your web browser, IP
address, time zone, and some of the cookies that are installed on your
device. Additionally, as you browse the Site, we collect information
about the individual web pages or products that you view, what
websites or search terms referred you to the Site, and information
about how you interact with the Site. We refer to this
automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer
and often include an anonymous unique identifier. For more information
about cookies, and how to disable cookies, visit
- “Log files” track actions occurring on the Site, and collect data
including your IP address, browser type, Internet service provider,
referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to
record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase
through the Site, we collect certain information from you, including
your name, billing address, shipping address, payment information
including credit card numbers, email address, and phone number. We refer to this
information as “Order Information”.
are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any
orders placed through the Site (including processing your payment
information, arranging for shipping, and providing you with invoices
and/or order confirmations). Additionally, we use this Order
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide
you with information or advertising relating to our products or
We use the Device Information that we collect to help us screen for
potential risk and fraud (in particular, your IP address), and more
generally to improve and optimise our Site (for example, by generating
analytics about how our customers browse and interact with the Site,
and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use
your Personal Information, as described above. For example, we use
BigCommerce to power our online store--you can read more about how BigCommerce
uses your Personal Information here:
https://www.bigcommerce.co.uk/privacy/ We also use Google Analytics to
help us understand how our customers use the Site -- you can read more
about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/. You can also opt-out
of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with
applicable laws and regulations, to respond to a subpoena, search
warrant or other lawful request for information we receive, or to
otherwise protect our rights.
As described above, we use your Personal Information to provide you
with targeted advertisements or marketing communications we believe
may be of interest to you. For more information about how targeted
advertising works, you can visit the Network Advertising Initiative’s
(“NAI”) educational page at
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
Additionally, you can opt out of some of these services by visiting
the Digital Advertising Alliance’s opt-out portal at:
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use
practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal
information we hold about you and to ask that your personal
information be corrected, updated, or deleted. If you would like to
exercise this right, please contact us through the contact information
Additionally, if you are a European resident we note that we are
processing your information in order to fulfil contracts we might
have with you (for example if you make an order through the Site), or
otherwise to pursue our legitimate business interests listed above.
Additionally, please note that your information will be transferred
outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order
Information for our records unless and until you ask us to delete this
reflect, for example, changes to our practices or for other
operational, legal or regulatory reasons.
For more information about our privacy practices, if you have
questions, or if you would like to make a complaint, please contact us
by e‑mail at email@example.com or by mail using the details provided
[Re: Privacy Compliance Officer]
Riot Labs Ltd, 6 Saxon Park, Milton Keynes, MK1 1QU, United Kingdom